Connaissez-vous Starbucks Coffee ?

[Dj Kala]

Dude, there is no dunking donuts in Portland. I freaking hate it!
Dunking donuts coffee is the best ever with those flat bread snadwiches! mmmmm.
I agree with you on the starbucks thing, it should work in morocco like everything western there.
It would be targeting the french "mommy papi" population and they hammer these places but it cracks me up cause they think it's high class! LOL!

[La Rubia]

Rizk,
bringing starbucks to morocco unfortunately will not work, lots of people have thought it through, as a matter of fact, i as well thought of bringing to the hotel industry, but due to the prices and like G said 60dh for a frappucino he's right. you also suggested inflation, power of purchasing and taxes can change, but that still can lead to starbucks not working.

However, it may work at first for a couple of months, but thats it, no future for it, but if someone is willing to put in money for a franchise like starbucks for it to work, say 6 months, maximum, they can, but a chain like this is targeted to buy coffee and drink it while walking, t the office ... its no sit down in a coffee place and sip your coffee.

Regards,
Yousra.

[wadiE]

Envoyé par La Rubia

Rizk,
bringing starbucks to morocco unfortunately will not work, lots of people have thought it through, as a matter of fact, i as well thought of bringing to the hotel industry, but due to the prices and like G said 60dh for a frappucino he's right. you also suggested inflation, power of purchasing and taxes can change, but that still can lead to starbucks not working.

However, it may work at first for a couple of months, but thats it, no future for it, but if someone is willing to put in money for a franchise like starbucks for it to work, say 6 months, maximum, they can, but a chain like this is targeted to buy coffee and drink it while walking, t the office ... its no sit down in a coffee place and sip your coffee.

Regards,
Yousra.

You made few good points! However, I believe that your argument is based on assumptions only. Who would’ve ever thought that we’d see Mickey D's in Morocco, or KFC, moreover TGI Fridays!?! – all of these chains have obviously been altered to fit the Moroccan clientele, and as far as I’m concerned it has been a success.

Starbuks would clearly NOT work in Morocco if it follows the US business strategy – I’m not sure what is the best way to approach it, but this will be the greatest challenge for the Franchise owner. My guts tell me that it has to have a luxurious flair into it and aim for the quality not the quantity. I still think that it would work … (and who knows)

[Dj Kala]

it would work if they cut the price down to be close to regular coffee shops. Otherwise they lose.

[~~féline~~]

Envoyé par wadiE

You made few good points! However, I believe that your argument is based on assumptions only. Who would’ve ever thought that we’d see Mickey D's in Morocco, or KFC, moreover TGI Fridays!?! – all of these chains have obviously been altered to fit the Moroccan clientele, and as far as I’m concerned it has been a success.

Starbuks would clearly NOT work in Morocco if it follows the US business strategy – I’m not sure what is the best way to approach it, but this will be the greatest challenge for the Franchise owner. My guts tell me that it has to have a luxurious flair into it and aim for the quality not the quantity. I still think that it would work … (and who knows)

yeap totally agree !!


one of the main factors for franchise success is to deal with the new market's needs .... bla bla ... and to adapt the offer to it

this is what we call multi-cultural management

[summereve]

MAtalan

[Witou Witou]

Envoyé par Dj Kala

it would work if they cut the price down to be close to regular coffee shops. Otherwise they lose.

Even if they cut down the prices, not everybody drinks coffee in morocco most poeple prefere sth fresh rather than coffee. If you open starbucks, most of ur clients would be 30+ if not more and we all know that u make the most money with teens....
Also, going to a place where they only offer coffee and other drinks based on coffee is not very attractive to clients, as someone previously stated, it will probably work for the first couple of months when poeple are still checking out the place and think that it's the place to be but once they will realise that there isn't a lot of choice drink wise, they will just start hanging out in other places where they have more choices...
A mon avis, get urself another franchise such as Chili's le competiteur de TGI fridays which has way better food than TGI

[FoX]

Hada Maroceve oula BCG ?

[Dj Q'Bass]

Come'on for god sake,will starbucks cut the price down to 10 or 15 dh for a cup of coffee ??? The swedish people don't drink Starbucks coffee & i don't drink Starbucks coffee,because the price is over priced and it taste like SHIT !!! Not like Second Cup,they have the best coffee in the whole globe !!!

And to end this disscussion,there is no better then "atay mcha7777777ar" and some hot "DONUTS" (i mean "chfenj")

[fafa_monteco]

Casablanca dètient Mile et un Cafè de tous les guouts de tous les styles ! certain devenu mytic par leur emplacements, par le biai du bouche à oreille! à savoir que Chez Paul n'est k'une simple enseigne de ptite boulangerie dans le metro parisien ou outre.. toutes pourrites,malgrè tout fait fureur à casa, car tout simplement, trop gens donnes de l'importance sans èvidence ! jdirais que Starbucks coffè reste destinèe aux vrai amateur du cafè non pas par sa rèussite mondial mais par son style et son originalitè !
Starbucks à Casa peut èventuellement passè, marchè si toute fois k'on cible une clientèle qque j'appelrè de Peinture!
oui pour un starbucks à casa ! koi ke, les snobs font et ferons toujours l'affaire pour que ca marche !

[Trancistor]

Ça marchera pas à mon avis. Du moins pas plus de 6 mois après la tempete du rush de l'effet de mode.
Starbucks, Tim Horton's, Second cup et Dunkin' Donuts, c'est le même concept et tout le monde sait ce qui est arrivé au dernier au Maroc.
Les marocains sont fans de café expresso et vont surement trouver le café américain comme du jus de chaussette. En plus, payer plus de 15 dirhams pour ça c'est même pas la peine.
Conclusion: Laisse tomber

[Guess_staff]

Je ne pense pas ke les prix élevés de starbucks soient un frein pour son implantation au maroc !!! les marocains sont un peuple de contraste regarder les Mc do et cie qui marche comme du feu de dieu !! les jeunes citadins "branchés" ne badinent pas sur les prix. les prix o maroc ne seront pas les mêmes qu'en france ou o EU mais la difference ne sera pas énorme. Mais ce qui risque de poser probleme c'est le fait que les marocains à l'instar des français et des européens du sud sont de grand buveurs de café ce qui implique une bonne qualité de café.
En france starucks a beaucoup de difficulté parce ke leur café ressemble a du jus de chaussettes (les américains apprecient mais les européens non car y a vraiment une culture café)

selon moi le principal frein est l'adaptabilité du concept et non le prix des produits (bien k'il peut influer un peu mais sans grande importance)

[Trancistor]

Comparer Mc Do et starbucks serait une grosse erreur.
Mc Donalds est venu avec un concept nouveau et le marché ne demandait que ça.
A part les sandwichs à 10 balles tu n'avais nulle part où aller pour manger, divertir les enfants et regarder la télé en grand ecrant (bien sur en fast food)
Alors que Starbucks voudrait essayer de prendre une part dans un marché qui est déjà saturé. Quel sera leur argument par rapport à la concurrence?
Jus de chaussete à 30 balles?
Muffin à 20 balles?
L'adaptabilité du concept comme tu disais dépend directement du prix des produits.
C'est comme ça que ça marche si tu veux durer dans le business.